Guide to Conducting Technical SEO

What is technical SEO?

Technical SEO is a crucial aspect of search engine optimization that focuses on the technical elements of a website to improve its visibility and ranking on search engine result pages (SERPs). It involves optimizing various technical aspects of a website, such as website speed, mobile-friendliness, crawlability, indexing, and more. By effectively implementing technical SEO strategies, website owners can enhance user experience, increase organic traffic, and boost their online presence.

Why is a technical SEO audit important?

Conducting a technical SEO audit is essential to identify and resolve any technical issues that may hinder a website’s performance in search engines. It helps website owners understand how well their website is optimized from a technical perspective and provides insights into areas that need improvement. A thorough technical SEO audit can uncover issues such as broken links, duplicate content, slow loading speed, poor mobile optimization, and more. By addressing these issues, website owners can enhance their website’s visibility, search engine ranking, and overall user experience.


Common Technical SEO Issues in NC and MO

Common technical SEO issues and how to fix them

1. Broken links

Broken links are links on a website that lead to non-existent pages. These can negatively impact user experience and search engine rankings. To fix broken links, you can use tools like Screaming Frog or Sitebulb to crawl your website and identify any broken links. Once identified, you can either update the links or remove them altogether.

2. Duplicate content

Duplicate content refers to identical or very similar content that appears on multiple pages of a website or across different websites. This can confuse search engines and result in lower rankings. To fix duplicate content issues, you can use tools like Copyscape or Siteliner to identify duplicate content and then either remove or rewrite the duplicate content to make it unique.

3. Slow loading speed

Website speed is a crucial factor in user experience and search engine rankings. Slow loading speed can lead to higher bounce rates and lower rankings. To improve website speed, you can optimize images, minify CSS and JavaScript files, leverage browser caching, and use a content delivery network (CDN) to reduce server response time.

Tools for conducting a technical SEO audit

There are several tools available that can help you conduct a thorough and comprehensive technical SEO audit. These tools provide valuable insights into various technical aspects of your website and help identify areas for improvement. Some popular tools for conducting a technical SEO audit include:

  1. Google Search Console: Provides information on website performance, indexing issues, and more.
  2. Screaming Frog: Crawls your website to identify technical issues such as broken links, duplicate content, and more.
  3. SEMrush: Offers a comprehensive SEO audit tool that covers various technical aspects, including site health, crawlability, and more.
  4. Moz Pro: Provides insights into technical SEO issues, including crawlability, site speed, and more.

By utilizing these tools, you can gain valuable insights into your website’s technical performance and make informed decisions to optimize it for better visibility and ranking.


Conducting a Technical SEO Audit in NC and MO

Step-by-step guide to conducting a technical SEO audit

  • Set goals: Define your objectives and what you aim to achieve with the technical SEO audit. This will help you prioritize your efforts and focus on areas that require immediate attention.
  • Crawl your website: Use tools like Screaming Frog or Sitebulb to crawl your website and identify any technical issues. Pay attention to issues such as broken links, duplicate content, missing meta tags, and more.
  • Analyze website speed: Use tools like Google PageSpeed Insights or GTmetrix to analyze your website’s speed and identify areas for improvement. Optimize images, minify CSS and JavaScript files, and leverage browser caching to improve loading speed.
  • Check mobile-friendliness: Ensure that your website is optimized for mobile devices. Use Google’s Mobile-Friendly Test tool to identify any mobile usability issues and make necessary improvements.
  • Review site architecture: Evaluate your website’s structure and hierarchy. Ensure that your website is easily navigable, with clear and intuitive menus and internal linking structure.
  • Optimize meta tags: Review and optimize your meta tags, including title tags, meta descriptions, and header tags. Ensure that they are relevant, descriptive, and keyword-rich.
  • Check for indexing issues: Use Google Search Console to check your website’s indexing status and identify any crawl errors or indexing issues. Fix any issues that may prevent search engines from properly indexing your website.
  • Optimize for local SEO: If your business has a physical location, optimize your website for local SEO. Create and optimize Google My Business listing, ensure consistent NAP (name, address, phone number) across directories, and get positive reviews from satisfied customers.
  • Monitor and analyze: Once you have implemented the necessary changes and improvements, regularly monitor your website’s performance using tools like Google Analytics or Google Search Console. Analyze key metrics such as organic traffic, bounce rate, and conversions to track the effectiveness of your technical SEO efforts.

Technical SEO best practices

To ensure the success of your technical SEO efforts, it is important to follow some best practices:

  • Implement HTTPS to ensure a secure connection.
  • Optimize website speed for faster loading times.
  • Use descriptive and keyword-rich URLs.
  • Optimize images by compressing them and adding alt tags.
  • Use structured data markup to provide additional context to search engines.
  • Optimize your website for mobile devices.
  • Ensure your website is easily crawlable by search engine bots.
  • Create and optimize an XML sitemap to help search engines discover and index your pages.
  • Use canonical tags to prevent duplicate content issues.
  • Regularly monitor and analyze your website’s performance to identify and address any technical issues.

Benefits of hiring a technical SEO agency

While conducting a technical SEO audit on your own can be beneficial, hiring a technical SEO agency offers several advantages:

  1. Expertise: Technical SEO agencies have the knowledge and experience to conduct a comprehensive audit and identify technical issues that may go unnoticed by non-experts.
  2. Time-saving: Conducting a technical SEO audit requires time and effort. By outsourcing it to an agency, you can focus on other aspects of your business while the experts handle the technical SEO.
  3. Custom solutions: Technical SEO agencies can provide tailored solutions based on your specific needs and goals. They can develop a customized technical SEO strategy to address your website’s unique challenges.
  4. Continuous monitoring and optimization: Technical SEO agencies not only conduct audits but also monitor and optimize your website on an ongoing basis. They stay updated with the latest trends and algorithm changes to ensure your website remains optimized for search engines.

In conclusion, conducting a technical SEO audit is crucial for optimizing your website’s performance and enhancing its visibility on search engines. By addressing common technical SEO issues, utilizing the right tools, following best practices, and considering the benefits of hiring a technical SEO agency, you can elevate your website’s performance and achieve better rankings in the digital landscape.

Take the first step towards transforming your online presence with Improve Ranking. Serving businesses in North Carolina and Missouri, contact us today for your free SEO audit, and let us show you the power of our custom SEO services. Together, we’ll elevate your business to new heights in the digital landscape.

FAQs about Technical SEO Audits

Why is a technical SEO audit important?

A technical SEO audit is essential for identifying and resolving issues that may hinder a website’s performance on search engines. It provides insights into the technical optimization of the website and uncovers issues like broken links, slow loading speed, and poor mobile optimization. Addressing these issues enhances visibility, search engine ranking, and user experience.

What are common technical SEO issues and their fixes?

Common issues include broken links (fixed by using tools like Screaming Frog to identify and update/remove them), duplicate content (resolved by using tools like Copyscape to identify and rewrite the content), and slow loading speed (improved by optimizing images, minifying CSS/JavaScript, using a CDN, etc.).

What tools are useful for conducting a technical SEO audit?

Essential tools include Google Search Console for website performance and indexing issues, Screaming Frog for identifying broken links and duplicate content, SEMrush for comprehensive SEO audits, and Moz Pro for insights into crawlability, site speed, and more.

What are some best practices for technical SEO?

Best practices include implementing HTTPS for security, optimizing website speed, using descriptive URLs, compressing images with alt tags, utilizing structured data markup, ensuring mobile device optimization, creating an XML sitemap, and using canonical tags to avoid duplicate content.

What are the benefits of hiring a technical SEO agency?

Hiring an agency brings expertise, saves time, provides custom solutions tailored to specific needs, and offers continuous monitoring and optimization. Agencies stay updated with the latest trends and algorithm changes, ensuring the website remains optimized.