Frequently Asked Questions about Search Engine Optimization
Search Engine Optimization (SEO) is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid, also known as organic search engine results.
On-page SEO focuses on optimizing parts of your website that are within your control, like the underlying HTML code, textual content, images, and so on. Off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.
SEO is a long-term strategy, and it can take several months to start seeing results. However, this can vary greatly based on your industry’s competitiveness level and your SEO strategy’s effectiveness.
Local SEO is a strategy that helps your business be more visible in local search results on Google. Any company that has a physical location or serves a geographic area can benefit from local SEO.
Keyword research is the process of identifying and analyzing search terms that people enter into search engines to use that data for search engine optimization (SEO) or general marketing.
PPC is a model of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. In a PPC campaign, you pay search engines to have your ad appear in the search results for specific keywords. It’s a way of buying visits to your site rather than attempting to gain those visits organically.
When choosing a theme, look for one that mentions SEO optimization. The theme should be responsive (mobile-friendly), load quickly, and use clean, standards-compliant code. Themes that are compatible with SEO plugins like Yoast SEO are also beneficial.
Website speed is a ranking factor for search engines. Sites that load quickly provide a better user experience and are favored in search engine results. Your WordPress design can impact speed, so choose a theme that is optimized for fast loading.
